“Do What You Can”: How Bon Jovi’s Anthem of Hope Rose from the Ashes of a Broken World

Jon Bon Jovi has 'no desire' to sell his music catalog: Those songs 'are my  babies'

 

*NEW YORK CITY— In the darkest days of the pandemic, as city streets fell silent and millions faced a future clouded by fear, one rock legend picked up his guitar and did the unthinkable. Jon Bon Jovi, the man who once sang about living on a prayer, found himself alone in an empty restaurant, sleeves rolled up, serving meals to the hungry. But what happened next would shock even his most devoted fans—and spark a movement that would echo across the world.

This is the untold story behind “Do What You Can,” the song that became a lifeline for a shattered nation. It’s a story of heartbreak, hope, and the power of ordinary people to change the world—one act of kindness at a time.

 

A City on Its Knees

It was March 2020. The world as we knew it had stopped. In New York, the city that never sleeps, even the subways seemed to hold their breath. Hospitals overflowed. Sirens became the city’s new soundtrack. On the news, the daily death toll climbed higher. People lost jobs, lost loved ones, lost hope.

For Jon Bon Jovi, the pandemic wasn’t just a headline. It was personal. His JBJ Soul Kitchen—a community restaurant in Red Bank, New Jersey—became a frontline outpost, feeding the newly unemployed and those left behind by a broken system. One day, a volunteer snapped a photo of Jon, sweat-streaked and weary, washing dishes in the kitchen. He posted it online with a simple caption: “If you can’t do what you do, do what you can.”

The image went viral. But for Jon, it wasn’t about publicity. It was about survival—his, and everyone else’s.

 

A Song Born from Suffering

Locked down in his New Jersey home, Jon watched as the world unraveled. Friends lost parents. Bandmates lost gigs. Fans lost faith. He knew he had to do something. But what?

Then came the spark. Inspired by that viral photo, Jon scribbled the words “Do What You Can” on a napkin. He sat at his kitchen table, guitar in hand, and began to write—not just for himself, but for everyone struggling to make sense of a world turned upside down.

Bon Jovi - Do What You Can (Subtitulado) - YouTube

But Jon didn’t want this to be just another celebrity anthem. He wanted it to be a chorus for the people. So he did something radical: he invited fans from around the world to send him their verses—stories of heartbreak, hope, and resilience. Thousands answered the call. Nurses, teachers, truck drivers, parents. Each verse was a snapshot of survival.

Jon read every single one.

 

The Music Video That Stopped America in Its Tracks

When the official music video for “Do What You Can” dropped, it was more than a performance—it was a time capsule of a nation in crisis. Filmed in the empty streets of Manhattan, Jon stands alone in Times Square, mask in hand, singing to a city that has lost its voice. The world-famous billboards flash messages of gratitude to frontline workers. The camera pans to shuttered shops, deserted playgrounds, and masked citizens—each one a reminder of all we’ve lost.

But then, something miraculous happens. The video shifts. Faces appear—real people, not actors. Nurses in scrubs, kids holding homemade signs, grocery clerks waving from behind plexiglass. They are the new heroes. The message is clear: “We’re all in this together. And together, we can survive.”

It was the first time in history that a Bon Jovi video featured not just the band, but the very people they were singing for. For many, it was the first time they saw their struggle reflected back at them—not as a statistic, but as a story worth telling.

 

A Song That Saved Lives

“Do What You Can” wasn’t just a hit. It was a lifeline. Letters poured in from fans who said the song helped them get through the worst days of their lives. A nurse from Detroit wrote, “I played your song on repeat during my shift. It reminded me that I wasn’t alone.” A single father in Texas said, “When I lost my job, I played ‘Do What You Can’ for my kids every morning. It gave us hope.”

Bon Jovi, Jennifer Nettles - Do What You Can (Audio) - YouTube

Jon Bon Jovi himself was stunned by the response. “I’ve written a lot of songs,” he said in a 2020 interview. “But I’ve never felt this kind of connection before. This wasn’t about me. It was about all of us.”

 

The Band’s Own Battle

Behind the scenes, Bon Jovi wasn’t immune to the pain. Tours were canceled. Crew members faced unemployment. The band—scattered across the country—had to record their parts in isolation, sending files back and forth, piecing the song together from a thousand miles apart.

But even as they struggled, they found purpose. “We realized that music wasn’t just entertainment,” said keyboardist David Bryan. “It was medicine. It was hope.”

And so, for the first time in decades, the band put aside their own fears and focused on what mattered most: giving people a reason to believe.

 

A Call to Action

“Do What You Can” is more than a song. It’s a challenge. It asks us: When everything falls apart, what will you do? Will you give up? Or will you find a way to help, no matter how small?

Jon Bon Jovi’s answer was clear. He kept showing up at Soul Kitchen, serving meals, washing dishes, listening to stories. He kept writing, kept singing, kept believing. And in doing so, he inspired millions to do the same.

Bon Jovi 'Do What You Can' Music Video: WATCH

 

A Legacy of Hope

As the world slowly emerges from the shadow of the pandemic, “Do What You Can” remains a rallying cry—a reminder that even in our darkest moments, we are never truly powerless. We can always choose to show up, to help, to love.

For Jon Bon Jovi, the song was never about fame or fortune. It was about faith—in himself, in his fans, in the power of ordinary people to do extraordinary things.

So the next time you hear that chorus—*“When you can’t do what you do, you do what you can”*—remember: you are not alone. Your story matters. And together, we can build a better world, one act of kindness at a time.

 

Because in the end, when the world is on fire, the bravest thing you can do is simply… do what you can.