Kourtney Kardashian generates buzz for her wellness brand Lemme by teasing the launch of a brand new product, enlisting the help of Julia Fox—who famously dated Kanye West—in a playful campaign that has fans talking, especially after the provocative line: ‘Are You Seducing Me?’

Kourtney Kardashian shocked fans with a sneak peek at an upcoming Lemme launch that featured Julia Fox

Kourtney Kardashian and Julia Fox for Lemme. Credit :kourtneykardash/Instagram (2)

Kourtney Kardashian is calling on an unsuspecting celebrity to help with her next Lemme launch.

On Thursday, May 8, the reality star, 46, teased an upcoming campaign for her wellness brand, featuring none other than Julia Fox. In the seconds-long clip, the duo hinted at a new product as Fox, 35, admired the supplements while she relaxed in a bubble bath.

“Kourt, are you seducing me?” the Uncut Gems actress asked over the phone.

“No, you’ll love it. It’s our new…” Kourtney replied before the video cut out.

“Oops…guess we’re playing hard to get 😉💋✨,” the caption read.

Under the post, Fox simply wrote: “Love.”

Julia Fox Says Kanye West ‘Weaponized’ Her Against Ex Kim Kardashian: I ‘Felt Like His Little Puppet’

Fans in the comments shared their reactions, with many surprised to see Kourtney working with Fox, who infamously dated Kanye West shortly after his divorce from Kourtney’s sister Kim Kardashian.

“Getting back at Ye in the most professional but great marketing style 💅🏻,” one user commented.

Another reacted with one of Kim’s viral one-liners: “Talk about loving doing iconic s— 🔥”

Others labeled the collab as “iconic” and “genius,” with someone writing: “yasss the cross over i never knew i needed”

Julia Fox and Kourtney Kardashian. River Callaway/Billboard/Getty; John Shearer/Getty

Fox and West met on New Year’s Eve 2021, 10 months after he and Kim split following seven years of marriage. By Valentine’s Day, a rep for Fox confirmed she and the rapper had split but were still “good friends.”

Later that year, the model opened up about the short-lived relationship in a since-deleted TikTok video after a commenter asked why she would date a “famously violent misogynist and antisemite” amid his controversies.

“First of all, the man was being normal around me,” Fox explained, adding that she’s “always had a love” for the Kardashian family. “By the time me and him got together, it was like he hadn’t been doing anything ‘out there’ yet.”

She noted that initially, she was hesitant about dating a celebrity, but West’s persistence eventually convinced her. “I had this thought. I was like, ‘Oh my God, maybe I can get him off of Kim’s case. Maybe I can distract him and just get him to like me.’ And I knew if anyone can do it, it’s me, because when I set my mind to something, I do it.”

Kanye West and Julia Fox.Pascal Le Segretain/Getty

“And I will say, that month that we spent together, he wasn’t on Twitter, first of all; he wasn’t on any forms of social media,” she continued. “He didn’t even talk about his relationship. We only talked about clothes and weird ideas and plans for the future and our hopes and dreams for childhood and education — it was really beautiful, guys. The moment he started tweeting, I was out.”

Julia Fox Talks ‘Regret’ Over Kanye West Relationship: ‘I Was Being Used as a Pawn’

Although she recalled wanting to “help him,” Fox said she “realized pretty quickly that he wasn’t gonna take my help.”

“I sounded almost as dumb as you guys saying that I should have done something to stop him from saying— like, what? But anyway, I was delusional and thought I could help him. Anyway, it didn’t work and now we’re here.”

She concluded by saying that she has “respect” for West as an artist and doesn’t want to “reduce his whole career to his really bad moments.” But, “that being said, I stand with the Jewish community. Period.”