Venice, Italy – It was supposed to be the wedding of the year: a billionaire groom, a glamorous bride, a centuries-old palace, and a guest list glittering with the world’s most powerful and famous. But as Amazon founder Jeff Bezos and former TV anchor Lauren Sánchez prepared to tie the knot in Venice, their fairytale plans collided with a tidal wave of public anger, creative protest—and, yes, inflatable alligators.

A City on Edge

From the moment news broke that Jeff Bezos, the world’s third-richest man, would wed in the heart of Venice, the city was abuzz with speculation. Would the 61-year-old tech titan really turn the historic canals into a private playground for his nuptials? And what would the famously passionate Venetians have to say about it?

The answer came swiftly. As the wedding date approached, local activists and international groups began organizing demonstrations, accusing Bezos of treating Venice—a UNESCO World Heritage site already struggling under the weight of mass tourism—as his personal stage. The most headline-grabbing of these protests came from the group “No Space for Bezos,” who threatened to unleash dozens of inflatable crocodiles into the canals surrounding the wedding venue.

Their message was clear: Venice is not for sale.

Venice is set to host Jeff Bezos and Lauren Sanchez's fairytale wedding—but  residents aren't feeling the love | Fortune Europe

The Alligator Gambit

The original plan was nothing short of spectacular. Bezos and Sánchez were set to exchange vows at Scuola Grande della Misericordia, a magnificent 16th-century building in the city center. The guest list included the likes of Elon Musk, Kim Kardashian, Leonardo DiCaprio, and Ivanka Trump—an A-list parade that would make even the Venice Film Festival blush.

But as word spread of the activists’ plan to transform the canal into a mock “swamp” with inflatable reptiles, the mood shifted. The group’s aim was to block the star-studded arrivals and draw attention to what they saw as the city’s transformation into a playground for the ultra-wealthy.

Suddenly, the lavish wedding became a logistical headache. Organizers, facing the prospect of a protest spectacle, quietly moved the main event to the Arsenale—a former shipyard complex, ringed by high walls and far less accessible to demonstrators.

Officially, authorities cited “security concerns” for the last-minute switch. But on the ground, many locals and activists believe it was the pressure from protest groups—and the threat of a floating alligator invasion—that truly forced Bezos’s hand.

Jeff Bezos and Lauren Sanchez Reportedly Send Out Wedding Invitations

A Three-Day Venetian Spectacle

While the exact timing remains closely guarded, local media reports suggest the festivities will stretch across three days. The celebrations are expected to begin Thursday with a vow exchange at the iconic San Giorgio Maggiore church, located on its own island, followed by a Saturday night gala for around 200 guests. Nearly 100 private jets are rumored to be landing at Venice’s airport to ferry in the world’s elite.

For many Venetians, the scale and exclusivity of the affair have become a lightning rod for frustration. “One person renting out an entire city for three days? That’s disgusting,” said a member of the “No Space for Bezos” movement, echoing a sentiment shared by many locals who feel increasingly squeezed by the city’s transformation into a luxury stage for outsiders.

Protesters Take to the Streets

The inflatable alligators weren’t the only protest in town. Greenpeace Italia and a group called “Everyone Hates Elon” joined the fray, unfurling a giant banner in St. Mark’s Square. The image: a laughing Bezos, alongside the biting slogan, “If you can rent Venice for your wedding, you can pay more taxes.” Along the city’s winding streets, posters appeared depicting Bezos’s head atop a rocket—a jab at his Blue Origin space program.

Why Jeff Bezos and Lauren Sánchez's extravagant wedding won't cause  disruptions in Venice

These protests reflect deeper anxieties about Venice’s future. The city, already battered by overtourism, flooding, and environmental threats, has struggled to balance its global allure with the needs of its 50,000 residents. For activists, Bezos’s wedding became a symbol of everything that’s gone wrong: the commodification of culture, the unchecked power of the super-rich, and the loss of local identity.

City Leaders Divided

The controversy has split city leaders. Venice’s mayor, Luigi Brugnaro, condemned the protestors as “shameful” for disrupting what could be a positive moment for the city’s global image. But not everyone in the region agrees. The mayor of Soave, a small town of just 7,000 residents, seized the opportunity to invite Bezos and Sánchez to wed in his picturesque village instead. “Venice is unique, but getting married in the most beautiful village in Italy isn’t so bad either,” he quipped.

A Win for Protesters?

Despite the glitz and glamour, many activists see the venue change as a victory. While they couldn’t stop the wedding, they believe their actions forced Bezos to scale back his ambitions and reminded the world that Venice is more than a backdrop for billionaire celebrations.

“We may not have blocked the wedding, but we made our voices heard,” said one protester. “Venice belongs to everyone, not just the rich and famous.”

Venice says it will host Jeff Bezos-Lauren Sánchez wedding, denies reports  of possible disruptions for the city

The Bigger Picture

Jeff Bezos’s Venetian wedding is more than just celebrity gossip—it’s a flashpoint in a global debate about wealth, privilege, and the future of the world’s most cherished places. As billionaires increasingly seek to privatize public spaces for personal milestones, communities are pushing back, demanding respect, accountability, and a seat at the table.

For Bezos and Sánchez, the wedding will no doubt be unforgettable. But for Venice, it’s a reminder that the soul of the city can’t be bought—or silenced—without a fight.