If you’ve been holding out for a Cybertruck, now might be your moment. In a move that’s sent shockwaves through the auto industry, Elon Musk has dropped Cybertruck prices by a whopping $10,000 as Tesla faces one of its toughest years yet. With stocks down over 40% since January and a mountain of unsold trucks gathering dust, the electric vehicle giant is fighting to keep its futuristic pickup in the spotlight.

From Hype to Headwinds

When the Cybertruck first rolled onto the scene in November 2023, it was impossible to ignore. Its angular, stainless-steel design looked ripped straight from a sci-fi blockbuster, and Musk promised a revolution in the pickup market. Early buzz was sky-high, with Musk boasting over a million reservations and predicting sales of 250,000 units a year by 2025.

But the reality has been far less electrifying. According to recent reports, Tesla is moving just 25,000 Cybertrucks a year—barely a tenth of Musk’s original target. And despite the hype, less than 50,000 have been sold in total, with only 6,406 trucks leaving lots in the first quarter of 2025.

The numbers tell a sobering story: there are still around 2,400 Cybertrucks sitting unsold in Tesla’s inventory, representing nearly $200 million in vehicles. Most of these are older 2024 models, which aren’t eligible for federal tax credits—a major blow for buyers hoping to save a few bucks.

Discounts, Recalls, and a ‘Fire Sale’ Feeling

With sales stalling and inventory piling up, Tesla has been forced to pull out the red pen. Discounts on Cybertrucks now average $8,000, with some models slashed by as much as $10,000. Add in a $7,500 government rebate, and you could drive away in a new Cybertruck for as little as $62,490. But even with these deep cuts, demand remains lukewarm.

The price drops come on the heels of a string of recalls and negative press. Since its debut, the Cybertruck has faced everything from software glitches to safety concerns, and a major recall in March 2025 put a dent in consumer confidence. The latest rear-wheel-drive variant, rolled out at $69,990, has been met with mixed reviews—critics point to missing features like adaptive suspension and even basic bed outlets.

Production Problems and Workforce Woes

The troubles don’t end on the sales floor. According to Business Insider, Tesla has been “throttling” Cybertruck production, shifting workers off the lines and even thinning teams by half. “It feels a lot like they’re filtering people out. The parking lot keeps getting emptier,” one employee told the outlet. These changes come as Tesla scales back its ambitious production targets, a stark contrast to Musk’s bold predictions just months ago.

Meanwhile, overall Tesla sales are down 13% compared to last year, and the company’s stock price has taken a beating—dropping more than 40% since the start of 2025. This slump has been compounded by broader industry challenges, including increased competition, supply chain headaches, and a wave of negative headlines.

Shareholder Jitters and Public Backlash

It’s not just customers who are feeling uneasy. Major shareholders—including Kimbal Musk, Elon’s own brother—have been offloading Tesla stock, fueling speculation about the company’s direction. Political headwinds are also swirling, with fears that new tariffs from President Donald Trump’s administration could further squeeze Tesla’s margins.

Adding to the pressure, recent calls to boycott Tesla and eruptions of violence at some locations have rattled the brand’s image. Despite this, Tesla shares are still up more than 53% from the same time in 2024—evidence of the stock’s notorious volatility and Musk’s uncanny ability to keep investors guessing.

The Cybertruck’s Bumpy Ride

The Cybertruck was supposed to be a game-changer. Musk originally promised a starting price of $39,900, but when the truck finally hit showrooms, the sticker shock was real: $74,000 for the base model and up to $94,000 for the high-tech “Cyberbeast.” Even with its unique look and electric credentials, the truck has struggled to find its footing in a crowded EV market.

Critics say the Cybertruck’s unconventional design and high price have limited its appeal. Others point to reliability concerns and a lack of the practical features pickup buyers expect. And while some owners rave about the truck’s performance and futuristic feel, the sales numbers speak for themselves.

Is This Just a Speed Bump?

So, is Tesla’s current trouble just a temporary bump in the road—or the start of a longer slide? Elon Musk remains defiant. He’s vowed to double Tesla’s U.S. production rates within two years and insists that the company can weather the storm. “I think we’ll end up with roughly a quarter million Cybertrucks a year,” Musk said at launch. “But I don’t think we’re going to reach that output rate next year. I think we’ll probably reach it sometime in 2025.”

For now, the company is betting that aggressive discounts and new variants will help reignite demand. But with competition heating up and consumer patience wearing thin, the road ahead looks anything but smooth.

The Bottom Line

Tesla’s Cybertruck story is a classic tale of high hopes and hard realities. The truck that was supposed to redefine the industry is now the subject of deep discounts and production cutbacks. Yet, if there’s one thing we know about Elon Musk, it’s that he thrives on adversity. Whether the Cybertruck can stage a comeback—or if this is the beginning of the end for Tesla’s most ambitious project—only time will tell.

For now, one thing is clear: in the ever-changing world of electric vehicles, even the biggest names can’t escape a little turbulence.